Job Description

Job Description

This Sr. Business Analyst will be working on a huge initiative for a global hotel chain. The project/product is a colleague facing, operational CRM platform designed to help hotel staff personalize the guest experience while the guest is physically on site-before arrival, during the stay, and at checkout. It is not a traditional corporate or marketing CRM, as it involves prioritization and personalization for guests when they are visiting these hotel properties.

Responsibilities include:

• Embed with On Property CRM workstreams to capture requirements and support ongoing Agile rituals

• Partner closely with MarTech pods to translate CRM needs into clear, actionable requirements

• Gather and define CDP driven guest profile and attribute requirements, including identifying existing vs. derived attributes

• Work with CDP Product Managers to validate guest identification logic and expose required data to upstream and downstream systems

• Define content and data requirements for marketing systems and content delivery services

• Determine when and how guest data should surface into Colleague Advantage and coordinate with dependent teams (e.g., HPE)

• Manage and facilitate the Jira backlog, ensuring work is prioritized, documented, and moving through delivery

• Understand technical dependencies across CRM, CDP, MarTech, and data platforms to support effective execution

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

• 7+ years of Business Analyst experience, 3+ years in the MarTech space, self starter who needs very little hand holding

• Ability to write user stories

• Experience working with customer or guest data for personalization

• Requirements gathering and documentation for identifying customer data/guest profiles

• Understanding of MarTech products and services within a large enterprise (Customer Data Platforms, CRM experience, enterprise orchestration layer)

• Understand dependencies of the products and teams within MarTech space, understanding data pipelines

• CDP and CRM experience

• Ability to work CST time zone - Confluence and Jira

• CDP (they use Amperity)

• Understanding of how to write SQL queries to access data

• Local to Chicago

• Braze or exposure to an enterprise orchestration layer for Omnichannel connections

• Hospitality (understanding of on prem systems and limitations for guests staying at hotels/properties)

• Loyalty and membership profile experience

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