VP, Digital Performance Marketing Job at T-Mobile, Overland Park, KS

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  • T-Mobile
  • Overland Park, KS

Job Description

T-Mobile is in pursuit of exceptional talent to join our executive team. Were committed to excellence and innovation and we are on the lookout for a leader who can steer our company towards new heights of this pivotal role you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation inspiring collaboration fostering a positive company culture and achieving unparalleled success.

Reporting to the Chief Marketing Officer the Vice President Digital Performance Marketing is the enterprise leader responsible for the pre-transaction digital growth layer of the business. This role owns the what and where of digital activation before the transaction begins: who we target what we say where traffic lands and how we optimize non-transactional digital experiences to improve performance at scale.

Operating at the center of Marketing Media Digital Commerce & Experience Product Strategy and Analytics this leader sets the enterprise strategy operating model and governance for digital performance marketing. The VP translates business and marketing priorities into coordinated data-driven activation across paid owned CRM push and merchandising surfacesbuilding a modern performance engine grounded in segmentation experimentation personalization and AI-enabled optimization.

Un-carrier Responsibilities

  • Serve as the enterprise owner for digital performance marketing across the pre-transaction customer journey
  • Translate enterprise and marketing priorities into scalable digital activation that drives growth and improves traffic quality
  • Establish governance decision frameworks and performance forums across Marketing Media Digital Commerce Product and Analytics
  • Build capabilities in audience strategy experimentation personalization and AI-enabled optimization
  • Set enterprise strategy and operating model for digital performance marketing
  • Own audience segmentation targeting frameworks and personalization logic
  • Lead cross-channel campaign activation across digital and merchandising surfaces
  • Optimize non-transactional digital experiences including landing pages and messaging
  • Partner with Media on channel strategy traffic quality and campaign performance
  • Act as strategic advisor during campaign planning to ensure digital readiness
  • Partner with Digital Commerce & Experience to improve funnel performance and conversion

The Experience Youll Bring

  • Bachelors degree in Marketing Business or related field (MBA preferred)
  • 15 years of experience in digital marketing performance marketing or growth leadership
  • Proven success leading enterprise-scale customer acquisition and digital activation strategies
  • Deep expertise in audience strategy CRM experimentation and marketing analytics
  • Experience partnering with media product analytics and technology teams
  • Strong executive presence and ability to lead in matrixed environments
  • Track record of modernizing marketing through data AI and automation
  • Experience in telecom subscription or e-commerce businesses preferred

Enough about what youve done. Lets talk about who you are.

  • A strategic operator who designs and evolves enterprise-wide models for scale
  • A data-native thinker who uses analytics to drive decisions and outcomes
  • An innovator focused on AI-enabled marketing and personalized experiences
  • A cross-functional leader who aligns teams and influences without authority
  • An experimenter who continuously tests learns and optimizes
  • A clear confident communicator with strong executive presence

Base Pay Range: $257800 - $348800

Corporate Bonus Target: 50%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as qualifications and experience so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year.

At T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out .

Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!

T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling 1-. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Required Experience:

Exec

Job Tags

Full time, Temporary work, Local area, Flexible hours

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