Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• The right person for this role sits at the intersection of strategy and execution.This position is fast paced and demanding, but it’s also rewarding and fun - if you’re highly organized, collaborative, customer focused, marketing minded and not afraid to jump in and make an immediate impact, this is a great role for you.
• This role is part of the Global Digital Content team within the Global Engagement organization.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Craft clear, compelling digital copy (aa.com, email marketing, and other owned channels) aligned with American’s brand messaging.
• Support assigned business units (e.g., Global Sales, Distribution, Loyalty, Revenue Management, Corporate & Agency Programs, Corporate Communications, Legal, Privacy, and Marketing teams) by translating business needs into effective digital messaging.
• Draft and adapt messaging across multiple formats and purposes, including promotions, lead generation, newsletters, program announcements, technical updates, and B2B communications.
• Proofread and edit content for accuracy, clarity, and SEO best practices.
• Write, update, proofread, and edit content using a content management system and predefined templates, ensuring accuracy, clarity, accessibility, and SEO best practices.
• Use advanced technologies for content creation and maintenance.
• Partner closely with stakeholders, subject matter experts, and senior leadership to align content with business priorities, brand goals, and revenue objectives.
• Work between IT and the business daily to publish and maintain content.
• Participate in an on-call rotation, including weekends and late nights, for publishing alerts resulting from weather delays/cancellations or other operational issues.

All you'll need for success

Minimum Qualifications-Education & Prior Job Experience

• Bachelor’s degree in Journalism, Communications or English, or equivalent experience/training.
• 2-3 years of experience crafting concise copy for various delivery channels including web, mobile, and email campaigns for a high-traffic, transactional website for a major global brand.
• 2-3 years of experience with and applying HTML and web content strategy.
• 2-3 years using and maintaining advanced technologies for content creation and maintenance.
• Must have online portfolio / samples of work.

Preferred Qualifications-Education & Prior Job Experience

• 5+ years of experience working within a CMS and editing / writing / translating concise, web / mobile friendly copy.
• 5+ years of project management experience within a marketing, loyalty or digital environment.
• Experience building chat intents and response flows in virtual assitant technology.
• Travel industry experience or general knowledge of the airline industry.

Skills, Licenses & Certifications

• Conceptual & Strategic Thinker.
• Strong understanding of content strategy and SEO best practices.
• Proven ability to write clear, concise, and engaging content that adheres to AP style and writing for the web best practices.
• Strong coachability and ability to incorporate feedback to improve existing ideas or develop entirely new concepts.
• Excellent written and verbal skills for seamless collaboration across all levels.
• Ability to translate complex technical and industry jargon into clear, understandable language.
• Manage multiple projects with meticulous attention to detail and thrives in a fast-paced environment.
• Set and achieve goals independently while collaborating effectively within teams. 
• Adaptable and work efficiently in both individual and team settings.

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

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